![]() The purpose of this guide is to present the basic ideas behind the use of crowdsourcing for survey research and provide a primer for best practices that will increase their validity and reliability.Ĭrowdsourcing describes the collection of information, opinions, or other types of input from a large number of people, typically via the internet, and which may or may not receive (financial) compensation (Hargrave, 2019 Oxford Dictionary, n.d.). Even though the use of these tools presents a great opportunity for sharing large quantities of data quickly, some challenges must also be addressed. ![]() Many social science and business journals are receiving studies that utilize crowdsourcing tools such as Amazon Mechanical Turk (MTurk), Qualtrics, MicroWorkers, ShortTask, ClickWorker, and Crowdsource (e.g., Ahn, & Back, 2019 Ali et al., 2021 Esfahani, & Ozturk, 2019 Jeong, & Lee, 2017 Zhang et al., 2017). Researchers around the globe are utilizing crowdsourcing tools to reach respondents for quantitative and qualitative research (Chambers & Nimon, 2019).
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